Drybar revolutionized the beauty industry by specializing exclusively in blowouts when it launched in 2010, creating a focused salon experience. The concept expanded into a lifestyle brand offering professional-grade hair styling tools, products, and accessories for home use. Drybar's signature yellow aesthetic and expertise in hair styling has built a devoted following, with salons nationwide providing consistent, affordable blowout services while retail products bring salon-quality results to consumers' daily routines.