TrueTimber Outdoors is a camouflage pattern manufacturer based in Inman, South Carolina. The company was founded in 2005 by CEO Rusty Sellars, who created the first TrueTimber pattern by capturing the natural environment around his deer stand. TrueTimber uses advanced technology and digital photography to produce realistic camouflage patterns, including MC2, XD3, and New Conceal, for various applications such as fabric, paper, and Hydrographics. The company partners with businesses to license its patterns, offering opportunities to enhance outdoor lifestyles.