Sports Direct International plc, founded in 1982, is the UK's largest sporting goods retailer offering sports footwear and clothing items online. Their diversified portfolio includes sports, fitness, fashion, and lifestyle brands. With a focus on investing in people and brand partnerships, the company aims to elevate its retail proposition and provide customers with an unrivaled range of high-quality brands. Operating through multi-channel retail approaches in the UK, continental Europe, and beyond, Sports Direct also engages in wholesale and licensing of their Group Brands worldwide to deliver sustainable growth and become a leading sports and lifestyle retailer internationally.