WHOOP is a wearable fitness technology company providing screenless straps that track strain, recovery, and sleep for performance optimization. Founded in 2012, the device offers continuous health monitoring with personalized insights based on heart rate variability, sleep quality, and activity levels. WHOOP serves athletes, fitness enthusiasts, and health-conscious individuals through subscription-based memberships, helping users understand their body's recovery needs and maximize performance through data-driven coaching accessible via mobile app without distracting screens.