Twist by Ouidad embraces the beauty of curls with products designed to honor their natural rhythm. Born from years of styling expertise, this brand blends science and passion to create formulas that nourish, define, and protect. From shampoos that cleanse with care to styling creams that celebrate texture, each item caters to the unique needs of curly hair. Whether tight coils or loose waves, Twist believes every strand deserves to thrive in its most authentic statehealthy, vibrant, and full of life.