THE GREAT is a women's lifestyle collection brand founded by Emily Current and Meritt Elliott, who are business partners known for their vintage-inspired and playful approach to design. Based in Los Angeles, their journey as entrepreneurs, brand builders, and designers led them to create a fully realized women's collection, THE GREAT. The brand is sold in over 200 retailers globally, online, and at their flagship store in West Hollywood. THE GREAT offers a ready-to-wear collection featuring a nostalgic take on American classics, with free shipping available on orders over $100.