simplehuman is a company founded in 2000 that designs and manufactures homeware products under the motto 'tools for efficient living.' They focus on creating minimal, functional products for the home that aim to solve often overlooked problems, making daily tasks more efficient. The company takes pride in rigorously testing their products to ensure long-term functionality and aims to bring a 'This is clever!' moment to users. With a dedication to innovation, technology, and durability, simplehuman products are built to last, unlike fast fashion items. They only develop products that they use themselves and that they would proudly share with friends and family.