Silverlight is a company focused on building an ecosystem around hiking and the outdoors. They are known for creating the world's best hiking socks and have expanded their product line to include Silverlight app, a social outdoor application. The app allows users to record their hikes and runs, connect with fellow outdoor enthusiasts, and earn rewards as they explore nature. In addition to the app, Silverlight offers a range of physical products such as hiking socks and shorts designed to enhance the hiking experience. Their latest project involves developing a crypto 'hike-to-earn' app, further incorporating technology into the outdoor world.