ROKA is a pioneering company based in Austin, Texas, founded by two former Stanford All-American swimmers with a mission to revolutionize performance apparel and equipment. With a remarkable portfolio of over 30 patents, ROKA has established itself as a leader in high-performance design, developing cutting-edge eyewear and gear that meet the demands of elite athletes. Our innovative products have contributed to numerous world titles, including Olympic gold medals and victories in prominent events like the Tour de France and Dakar Rally. ROKA is committed to creating exceptional performance solutions that empower athletes to tackle any challenge, no matter the size, ensuring that they can achieve the impossible.

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