Since 1936, Rapala has been a trusted name in fishing. Known globally for handcrafted lures that mimic natural movement, the brand also offers precision knives, tools, and gear trusted by anglers in over 140 countries. Their legacy blends generations of expertise, countless world-record catches, and a commitment to quality passed down through decades. Every product reflects insights from professional fishermen and rigorous testing to ensure reliability. From tackle boxes to record-breaking catches, Rapala combines tradition with innovation to help anglers succeed.