Pure Fishing is a leading global provider of fishing tackle, rods, reels, and lures, offering a diverse portfolio of well-known brands like Abu Garcia, Berkley, Fenwick, and others. With operations in 19 countries and a multilingual workforce, Pure Fishing is dedicated to enhancing anglers' experiences worldwide. Their product range includes gear for both freshwater and saltwater fishing, catering to the needs of modern anglers and helping individuals have more enjoyable and successful fishing adventures.