Proudly is a baby care brand created to celebrate and support the unique skincare needs of Black and brown babies. Founded by Gabrielle Union and Dwyane Wade, it focuses on gentle, plant-powered formulas designed to soothe sensitive skin prone to dryness, eczema, and irritation. Every product prioritizes hydration and nourishment, blending safe, natural ingredients with thoughtful care. The brand's mission is simple: to help little ones thrive while giving parents peace of mind.