NYX Professional Makeup is a cutting-edge beauty and cosmetic brand based in Los Angeles, known for its extensive collection of special-occasion makeup. Emphasizing artistry for everyone, NYX is dedicated to providing high-quality, cruelty-free products that deliver exceptional performance and vibrant color payoff at affordable prices. The brand prides itself on inclusiveness and creativity, catering to makeup enthusiasts of all backgrounds. With a commitment to ethical practices, NYX ensures that all its products are free from animal testing, making it a go-to choice for conscious consumers looking for professional makeup at budget-friendly prices.