M.S Skincare is a wellness-based beauty brand rooted in Ayurvedic principles, offering natural, non-toxic, and vegan skincare products. Founded in 2012, the company evolved from a small Brooklyn-based herbal apothecary, combining traditional Indian heritage with modern actives to create cruelty-free, paraben-free, and organic skincare products made in New York City. Guided by the wisdom of Ayurveda, M.S Skincare believes that skin reflects overall well-being and offers transformative beauty rituals through its plant-based formulas.