Londontown is a vegan, kur, and cruelty-free nail polish store and care company established in 2012. They specialize in industrial manufacturing of personal care products such as flower seed oils and organic products. The company offers a revolutionary nail treatment system using Britain's best-kept secret, rapeseeed flower oil, infused with organic extracts, vitamins, and minerals to create healthy, hydrated, and strong nails. Londontown is known for its clean beauty products crafted with care, providing breathable, botanical-infused formulas. Their products include 21+ free nail formulas, supercharged nail colors, concealers, sets, and hydrating creams, all available for purchase through various retailers like Ulta Beauty, Nordstrom, and Anthropologie.