KURU is a direct-to-consumer (DTC) shoe brand that specializes in creating footwear embedded with proprietary technology to eliminate foot pain. They have been helping customers Heel Better™ since 2008 by designing their shoes heel-first and incorporating a patented technology to protect the natural shape of the heel, preventing and relieving pain. KURU is dedicated to providing the world's most comfortable shoes, equipped with KURUSOLE technology to protect feet from common causes of foot discomfort. With their focus on relieving foot pain and offering superior comfort, KURU is committed to ensuring you step through each day feeling supported and pain-free.