Knix is a Canadian intimate apparel brand founded in 2013 by Joanna Griffiths. The company revolutionized the industry with its leakproof underwear, designed to offer comfort and functionality without compromising style. Knix emphasizes inclusivity, featuring real women of all ages and sizes in its campaigns. In 2022, Knix was acquired by Swedish hygiene and health company Essity for $320 million, marking one of Canada's largest exits by a female founder.