I AM GIA is an Australian fashion brand creating bold, contemporary women's clothing with distinctive silhouettes and edgy designs. Founded in 2017, the brand gained viral popularity through Instagram, offering statement pieces including cargo pants, crop tops, and structured sets. I AM GIA targets fashion-forward young women with trend-driven styles that balance femininity and streetwear influences, building a global following through social media presence and collaborations with influencers who embrace its daring aesthetic.