Hidrate is a company focused on improving hydration habits through innovative technology. They have created the HidrateSpark, a smart water bottle that tracks water intake, glows to remind users to drink more water, and syncs with smartphones, Fitbit, and Apple Watch. The company aims to build a community around better hydration practices by providing a smart solution to monitor and improve daily water consumption. With a blend of technology and health consciousness, Hidrate is revolutionizing the way people stay hydrated in their daily lives.