Herberger's is an iconic Midwestern department store brand founded in 1927 in St. Cloud, Minnesota. After flourishing for decades as a family‑owned and later employee‑owned company, it grew under Bon‑Ton and Proffitt's, Inc. Herberger's closed all physical locations in 2018 following Bon‑Ton's liquidation. Today, the brand lives on as an online retailer offering apparel, home goods, accessories, and more—reimagined under new ownership with a focus on resurrecting the classic shopping experience for modern customers.