GoPlay Cosmetics is a BeautyTech startup revolutionizing the cosmetics industry with sustainable, DIY makeup products. Their innovative, patented devices enable users to create personalized makeup colors and textures instantly. The company's flagship product, LIPSKIT, allows users to craft custom lipstick shades in reusable pots. GoPlay Cosmetics is committed to sustainability, with vegan, cruelty-free, and eco-friendly products that are completely refillable and reusable.