John John Florence is a sportswear company founded by the Olympian surfer and 3X World Champion, John John Florence. The brand creates utilitarian equipment for modern sports, focusing on boardshorts, wetsuits, UPF tops, T-shirts, and water-ready hats, all tested on the North Shore. Driven by a passion for exploration, fun, and environmental protection, the company aims to inspire people to thrive in the outdoors while promoting sustainability.