Buttercloth is a pioneering brand specializing in the design and sales of men's shirts, renowned for their extraordinary softness and sophisticated style. Featured on Shark Tank, Buttercloth utilizes patented Icy Cotton® technology to create shirts that are so comfortable they feel like wearing a favorite t-shirt, yet retain the elegance of a dress shirt. With a focus on premium polished long fiber cotton, each garment is crafted to offer an exceptional fit and signature details, ensuring every customer can experience the world’s most comfortable shirts. The Buttercloth brand goes beyond just comfort, redefining men's fashion with innovative solutions and a commitment to quality.