Alima Pure is a woman-owned company founded in 2004 by Kate O’Brien, aiming to provide beauty products with minimal ingredients for maximum impact. They offer high-quality, natural makeup and pure cosmetics, free of harmful substances like parabens and sulfates. Alima Pure is committed to corporate responsibility, being a B Corporation, contributing 1% of annual revenue to environmental organizations, and maintaining carbon neutrality by offsetting emissions and using renewable power sources. Their refillable compacts and diverse range of foundation shades highlight their focus on sustainability and inclusivity. With a team mostly comprised of women, Alima Pure embraces empowerment and self-expression through makeup, believing in celebrating natural beauty and individuality.